Taste the Finer Things. The French Baker.

Taste The Finer Things

For their 30th anniversary, The French Baker enlisted the help of Arsenal’s team to tap into the millennial/gen-Z market. To this end, we’ve produced a series of videos and social assets that drew in a younger segment.

The line we ended up with—”Taste the Finer Things”—speaks to the aspirational nature of millennials as well as French Baker’s great menu offerings.

Agency: Arsenal Content Marketing
Client: The French Baker
Role: Copywriter
Year: 2020

The inaugural video gives a peek into the meticulous process that French Baker’s handcrafted pastries go through.