You’re more than a job title.

There’s a whole world outside the 9-5 grind: Write books. Make movies. Start a podcast! Your path doesn’t have to look so grim, you can pursue your creative passions and make a living.

My name is Armand, and I work to codify a creative life full of not just passion, but profit too. I’m the copywriter and strategy lead for my fragency, Flutter, and the founder of Alab Media, a network of “passion sites” including Unreel and Coolture.

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