Armando Dela Cruz: Copywriter. Content strategist. Professional movie buddy.

Hello. I’m Armand.

I’m a copywriter and content strategist helping creative businesses who want to add sizzle to their spice. 

You are viewing my CV, which means we’re about to work together. That’s exciting!

Here are some facts, numbers, and words (from other people) that lets you know you’re on the right track.

Overview

I’m a content producer and strategist with a strong focus on storytelling, engagement, and community. With more than six years of experience in digital, I’ve developed skills positioned to help brands solve business pain points through content.

My objective is to dive head-first into bigger challenges and go beyond expectations and KPIs.


Qualifications

  • Over 6 years of content strategycopywriting, and video production experience
  • Extensive knowledge in SEO, Content Creation, Social Media Marketing, Email Marketing, WordPress Development and Digital Marketing
  • Can keep up with a fast-paced working environment
  • Has excellent interpersonal skills; can collaborate well with others as well as work alone
  • Intensely creative, highly imaginative, and detail-sensitive
  • Familiar with industry-standard apps and software (e.g. CRMs, project management apps, etc.)
  • Works well under pressure and takes tasks seriously
  • Requires minimal supervision
  • Fluent in Filipino and English

WORDS ABOUT MY WORK:

“Armand’s work is impassioned, restless, and thorough. His ideas have brought our product 10x in traffic, sales and partnerships.”

Ritz Aguspina, Nuffnang

“Armando has incredible instinct and foresight. He excitedly played with ideas and strategy that ultimately made our product even better.”

Luke Rodriguez, Modern Horrors

“ Armand has incredible passion for storytelling, data, and impact. We enjoyed working with him, as will you when you get him for your campaign.”

Jackson Riso, Lorem Technologies

Employment History

CLINKIT SOLUTIONS

Employment period: 
2018 – 2019

Content Marketing Specialist

Built content strategies with ClinkIT’s digital marketing arm. Wrote conversion across web, email, and social platforms. Worked on projects, ranging from FinTech, B2B marketing, and Business IT, among others.

NUFFNANG PHILIPPINES

Employment period: 
2017 – 2018

Product Developer, Content Lead

Developed products and innovated online experiences for the agency. Co-captained the content team for a pair of websites called Typist. Grew traffic by 10x and brought 1000s of USD in sales conversion in under a year.

PROCESS STREET

Employment period: 
2016

Content Marketing Associate

Aided SaaS company Process Street’s content marketing team by aligning content promotion and distribution efforts via third-party channels (Quora, Reddit, etc.) for in-house and unsolicited guest content. Short-term project.

VIDDSEE, INC.

Employment period: 
2015

Copywriter, Community Manager

Worked with a team of content specialists executing a strategy that reframed short films as human interest stories. Published various articles under  Viddsee’s “Buzz” beat and oversaw the Viddsee Filipino community.

VARIOUS COMPANIES (FREELANCE)

Work period: 
2013 – present

My digital marketing services help creative brands with story-fueled, data-backed content.

Employment History


PAMANTASAN NG LUNGSOD NG MAYNILA

BS Accounting
2011 – 2014


Character References

GEOFFREY LEDESMA

Content Solutions Director, Clozette
geoledes@gmail.com 
+63917 833 4363

GRACE MONTEFALCON

Head of Sales, WorkBank
glmontefalcon@gmail.com
+63915 545 6397

DENISE CUA

Account Executive, Ogilvy
denisecua@me.com
+63917 624 022

GIZELLE LIBIRAN

Talent Executive, nuWorks
czarinagizelle@yahoo.com
+63917 844 1491


For work samples—including past campaigns, copies, write-ups, videos, and other content projects—please download my resumé below.