Armando Dela Cruz
Copywriter. Content strategist.
Hello. I’m Armand.
I’m a copywriter and content strategist helping creative businesses who want to add sizzle to their spice.
You are viewing my CV, which means we’re about to work together. That’s exciting!
Here are some facts, numbers, and words (from other people) that lets you know you’re on the right track.
Overview
I’m a content producer and strategist with a strong focus on storytelling, engagement, and community. With more than six years of experience in digital, I’ve developed skills positioned to help brands solve business pain points through content.
My objective is to dive head-first into bigger challenges and go beyond expectations and KPIs.
Qualifications
- Over 7 years of content strategy, copywriting, and video production experience
- Extensive knowledge in SEO, Content Creation, Social Media Marketing, Email Marketing, WordPress Development and Digital Marketing
- Can keep up with a fast-paced working environment
- Has excellent interpersonal skills; can collaborate well with others as well as work alone
- Intensely creative, highly imaginative, and detail-sensitive
- Familiar with industry-standard apps and software (e.g. CRMs, project management apps, etc.)
- Works well under pressure and takes tasks seriously
- Requires minimal supervision
- Fluent in Filipino and English
Lightning can strike twice. Maybe more.
I always leave my clients happy. Which is why they say such nice words.
Armand has incredible passion for storytelling, data, and impact. More than content, he delivers results.
Jackson Riso
Lorem TechnologiesArmand’s work is thorough. His ideas have brought our product 10x in traffic, sales and partnerships.
Ritz Aguspina
NuffnangArmand’s writing has no fluff and no frills. It’s lean, mean, and highly effective; plus he’s a joy to work with!
Morgan Smith
FlywheelEmployment History
CLINKIT SOLUTIONS
Employment period:
2018 – 2019
Content Marketing Specialist
Built content strategies with ClinkIT’s digital marketing arm. Wrote conversion across web, email, and social platforms. Worked on projects, ranging from FinTech, B2B marketing, and Business IT, among others.
NUFFNANG PHILIPPINES
Employment period:
2017 – 2018
Product Developer, Content Lead
Developed products and innovated online experiences for the agency. Co-captained the content team for a pair of websites called Typist. Grew traffic by 10x and brought 1000s of USD in sales conversion in under a year.
PROCESS STREET
Employment period:
2016
Content Marketing Associate
Aided SaaS company Process Street’s content marketing team by aligning content promotion and distribution efforts via third-party channels (Quora, Reddit, etc.) for in-house and unsolicited guest content. Short-term project.
VIDDSEE, INC.
Employment period:
2015
Copywriter, Community Manager
Worked with a team of content specialists executing a strategy that reframed short films as human interest stories. Published various articles under Viddsee’s “Buzz” beat and oversaw the Viddsee Filipino community.
VARIOUS COMPANIES (FREELANCE)
Work period:
2013 – present
My digital marketing services help creative brands with story-fueled, data-backed content.
Employment History
PAMANTASAN NG LUNGSOD NG MAYNILA
BS Accounting
2011 – 2014
Character References
GEOFFREY LEDESMA
Content Solutions Director, Clozette
geoledes@gmail.com
+63917 833 4363
GRACE MONTEFALCON
Head of Sales, WorkBank
glmontefalcon@gmail.com
+63915 545 6397
DENISE CUA
Account Executive, Ogilvy
denisecua@me.com
+63917 624 022
GIZELLE LIBIRAN
Talent Executive, nuWorks
czarinagizelle@yahoo.com
+63917 844 1491