I’m a copywriter and content strategist with a strong focus on storytelling, engagement, and community.
With more than eight years of experience in digital, I have gained field-tested and insights and crucial skills as a full-stack marketer and creative thinker, primed to help brands stand out and make a lasting impact.
My objective is to dive head-first into greater challenges and go beyond expectations and KPIs.
Why you should work with me:
- Over 8 years of content strategy, copywriting, and digital marketing experience.
- Extensive knowledge in SEO, content creation, social media, email marketing, creative production, WordPress and Shopify development, and digital marketing.
- Can keep up with a fast-paced working environment.
- Has excellent interpersonal skills; can collaborate well with others as well as work alone.
- Intensely creative, highly imaginative, and detail-sensitive.
- Familiar with standard work apps and software (e.g. CRMs like Hubspot, collaboration apps like Slack and Asana, content creation tools like Canva, etc.)
- Works well under pressure and takes tasks seriously.
- Requires minimal supervision.
- Fluent in English and Filipino.
Armand’s writing has no fluff and no-frills. It’s lean, mean, and highly effective; plus he’s a joy to work with!
Morgan Smith
FlywheelWORK EXPERIENCE
Arsenal — copywriter
2020. Crafted copy and campaign ideas for known local brands like BGC/BHS, BYS Cosmetics, JRS Express, and more.
ClinkIT — copywriter, content marketing specialist
2018 – 2019. Participated in owning digital marketing for various clients, from affiliate sites to rising startups like Gusto. Owned all copy and content-related tasks.
Nuffnang — product development lead
2017 – 2018. Helped SEA-based influencer marketing agency with creating digital products and mounting a successful conference for content creators.
Process.st — content marketing associate
2016. Aided in amplifying content distribution through communities like Hacker News, GrowthHub (formerly Inbound.org), Reddit, Quora, and more.
Viddsee — copywriter, community manager
2015. Reworked short film submissions as human-interest stories published in ViddseeBuzz. Managed PH-based community on Facebook and evangelized the brand among local key figures.
Various clients — copywriter, content strategy
2012 – present. Works with great brands, big and small, including Samsung, Pizza Hut, Ghost.org, and more 👇. Helps with content strategy, content strategy, communication, copy, and more.
EDUCATION
Pamatasan ng Lungsod ng Maynila — BS Accountancy
2011 – 2014.
TRUSTED BY GREAT BRANDS:
Armand has an incredible passion for storytelling, data, and impact. More than content, he delivers results.
