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I’m a copywriter and content strategist with a strong focus on storytelling, engagement, and community.

With more than eight years of experience in digital, I have gained field-tested and insights and crucial skills as a full-stack marketer and creative thinker, primed to help brands stand out and make a lasting impact.

My objective is to dive head-first into greater challenges and go beyond expectations and KPIs.

Why you should work with me:

  • Over 8 years of content strategy, copywriting, and digital marketing experience.
  • Extensive knowledge in SEO, content creation, social media, email marketing, creative production, WordPress and Shopify development, and digital marketing.
  • Can keep up with a fast-paced working environment.
  • Has excellent interpersonal skills; can collaborate well with others as well as work alone.
  • Intensely creative, highly imaginative, and detail-sensitive.
  • Familiar with standard work apps and software (e.g. CRMs like Hubspot, collaboration apps like Slack and Asana, content creation tools like Canva, etc.)
  • Works well under pressure and takes tasks seriously.
  • Requires minimal supervision.
  • Fluent in English and Filipino.

Armand’s writing has no fluff and no-frills. It’s lean, mean, and highly effective; plus he’s a joy to work with!


Morgan Smith



Arsenal — copywriter

2020. Crafted copy and campaign ideas for known local brands like BGC/BHS, BYS Cosmetics, JRS Express, and more.

ClinkIT — copywriter, content marketing specialist

2018 – 2019. Participated in owning digital marketing for various clients, from affiliate sites to rising startups like Gusto. Owned all copy and content-related tasks.

Nuffnang — product development lead

2017 – 2018. Helped SEA-based influencer marketing agency with creating digital products and mounting a successful conference for content creators.

Process.st — content marketing associate

2016. Aided in amplifying content distribution through communities like Hacker News, GrowthHub (formerly Inbound.org), Reddit, Quora, and more.

Viddsee — copywriter, community manager

2015. Reworked short film submissions as human-interest stories published in ViddseeBuzz. Managed PH-based community on Facebook and evangelized the brand among local key figures.

Various clients — copywriter, content strategy

2012 – present. Works with great brands, big and small, including Samsung, Pizza Hut, Ghost.org, and more 👇. Helps with content strategy, content strategy, communication, copy, and more.


Pamatasan ng Lungsod ng Maynila — BS Accountancy

2011 – 2014.


Armand has an incredible passion for storytelling, data, and impact. More than content, he delivers results.


Jackson Riso

Lorem Technologies

For work samples—including past campaigns, copy, write-ups, videos, and other content projects—please download my resumé below.

Schedule a call with me: