Armando Dela Cruz: Copywriter. Content strategist. Professional movie buddy.
Hello. I’m Armand.
I’m a copywriter and content strategist helping creative businesses who want to add sizzle to their spice.
You are viewing my CV, which means we’re about to work together. That’s exciting!
Here are some facts, numbers, and words (from other people) that lets you know you’re on the right track.
I’m a content producer and strategist with a strong focus on storytelling, engagement, and community. With more than six years of experience in digital, I’ve developed skills positioned to help brands solve business pain points through content.
My objective is to dive head-first into bigger challenges and go beyond expectations and KPIs.
Over 6 years of content strategy, copywriting, and video production experience
Extensive knowledge in SEO, Content Creation, Social Media Marketing, Email Marketing, WordPress Development and Digital Marketing
Can keep up with a fast-paced working environment
Has excellent interpersonal skills; can collaborate well with others as well as work alone
Intensely creative, highly imaginative, and detail-sensitive
Familiar with industry-standard apps and software (e.g. CRMs, project management apps, etc.)
Works well under pressure and takes tasks seriously
Requires minimal supervision
Fluent in Filipino and English
WORDS ABOUT MY WORK:
“Armand’s work is impassioned, restless, and thorough. His ideas have brought our product 10x in traffic, sales and partnerships.”
Ritz Aguspina, Nuffnang
“Armando has incredible instinct and foresight. He excitedly played with ideas and strategy that ultimately made our product even better.”
Luke Rodriguez, Modern Horrors
“ Armand has incredible passion for storytelling, data, and impact. We enjoyed working with him, as will you when you get him for your campaign.”
Jackson Riso, Lorem Technologies
Employment period: 2018 – 2019
Content Marketing Specialist
Built content strategies with ClinkIT’s digital marketing arm. Wrote conversion across web, email, and social platforms. Worked on projects, ranging from FinTech, B2B marketing, and Business IT, among others.
Employment period: 2017 – 2018
Product Developer, Content Lead
Developed products and innovated online experiences for the agency. Co-captained the content team for a pair of websites called Typist. Grew traffic by 10x and brought 1000s of USD in sales conversion in under a year.
Employment period: 2016
Content Marketing Associate
Aided SaaS company Process Street’s content marketing team by aligning content promotion and distribution efforts via third-party channels (Quora, Reddit, etc.) for in-house and unsolicited guest content. Short-term project.
Employment period: 2015
Copywriter, Community Manager
Worked with a team of content specialists executing a strategy that reframed short films as human interest stories. Published various articles under Viddsee’s “Buzz” beat and oversaw the Viddsee Filipino community.
VARIOUS COMPANIES (FREELANCE)
Work period: 2013 – present
My digital marketing services help creative brands with story-fueled, data-backed content.